<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Fabien MANUEL]]></title><description><![CDATA[fabienmanuel]]></description><link>https://www.fabienmanuel.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 19 Sep 2026 19:46:20 GMT</lastBuildDate><atom:link href="https://www.fabienmanuel.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[ADSLAND PARK: IN 2012, IT SOUNDED LIKE A DYSTOPIA. TODAY, WE CALL IT A BRAND EXPERIENCE]]></title><description><![CDATA[In 2012, I imagined Adsland Park. The concept was deliberately provocative: to create a theme park entirely inspired by the world of advertising and brands.



At the time, I was still working in advertising, but I had already been passionate about theme parks for many years. Adsland Park was a creative laboratory that allowed me to bring these two worlds together.

The idea was simple: what if some of the universes created by brands were rich enough to become actual worlds that people could ste]]></description><link>https://www.fabienmanuel.com/post/adsland-park-in-2012-it-sounded-like-a-dystopia-today-we-call-it-a-brand-experience</link><guid isPermaLink="false">6aaee242fbd0b41196c6b09d</guid><pubDate>Sat, 19 Sep 2026 19:35:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0e1661_25496578c5cf4a19b5a334b080376819~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Fabien MANUEL, designer</dc:creator></item><item><title><![CDATA[WALIBI RHÔNE-ALPES: 10 YEARS OF TRANSFORMATION, THE ART OF BUILDING SUSTAINABLE IMMERSION]]></title><description><![CDATA[In the theme park industry, the race for innovation feels endless. To compete with the astronomical budgets of giants like Disney or Universal, smaller parks often face the temptation to focus on the "bigger, faster, and more expensive." For a regional leisure site, however, this escalation is usually a financial dead end. So, how can a park remain highly attractive and immersive without blowing its budget? The answer lies at Walibi Rhône-Alpes. Over the last decade, this site has become a...]]></description><link>https://www.fabienmanuel.com/post/the-art-of-sustainable-immersion-how-walibi-rh%C3%B4ne-alpes-is-reinventing-the-regional-theme-park</link><guid isPermaLink="false">6aaeaa593b82b0d6420c291d</guid><pubDate>Sat, 19 Sep 2026 15:31:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0e1661_085957aa89b847d8b12ef6cc40cc6975~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Fabien MANUEL, designer</dc:creator></item></channel></rss>