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  • Fabien MANUEL, designer

ADSLAND PARK®: A DREAM FOR THE FUTURE

Mis à jour : juin 5

fabienmanuel.com


ADSLAND PARK® is an old project created as a resume for a designer. The concept was to combine Advertising and Theme Park Experience. In 2013, when I launched for fun (and because I wanted to leave my career in advertising for theme parks design: a very, very old passion...) I wasn't expect this welcoming on internet.

ADSLAND PARK® , map from the original concept in 2013 (Fabien Manuel)



ADSLAND PARK®: THE GENESIS

When ADSLAND PARK® was created, I haven't any skill in theme parks design!

My first intention was only to have a "design book" adapted for an apply to Disney Imagineering and Compagnie des Alpes because campaigns for bras or chocolate brands ads doesn't ring a bell for theme parks professionals...


More the ADSLAND PARK® concept was explored, more the possibility of it real development seemed credible. What a fool idea. Don't you think?

The advertising universes are so complexes and richfull. Movie commercials brought on TV and theaters so many worlds we dreamt to explore: Coca-Cola with his red Santa Claus and cute polar bears, M&M's, Wonka's Chocolate,... Brands contents could be enough powerful as movie or magic to generate a very good storyline for a ride experience.


That was the purpose for ADSLAND PARK® version 2013. It was a design laboratory: a tribute for advertising people. Creative ads could be art.

When ADSLAND PARK® was unveiled, it had very good press on national TV (France 2), national radio (France bleu) and press articles worldwide : click here for an article review about ADSLAND PARK


But also a bad one.

Some people didn't understand the "Advertainment" concept and thought ADSLAND PARK® was an evil theme park with fast foods and sodas to sell or a brand brain washing experience.

In my opinion, I wasn't that traumatized when I visited for the fist time TAYTO PARK in Ireland, a theme park and zoo around the brand TAYTO chips. I saw parents bringing theirs kids and enjoying their journey at the HERSHEY PARK: the famous candy and chocolate company HERSHEY.


What's next? This fake theme park project could be a good opportunity to explore further.


ADSLAND PARK®, old concept arts from 2013 (Fabien Manuel)




WHAT ABOUT ADSLAND PARK® 2020: WHY IT SHOULDN'T BE A LABORATORY FOR A NEW KIND OF THEME PARK AFTER THE COVID CRISIS

Thinking about a new version of ADSLAND PARK® more respectful and maybe more ideologist: that was my idea since one year. Why? Because we have a responsibility of the future of our works.


Each people in this world have a responsibility about the future of our world. Becoming more "green and responsible" in our jobs is possible. Definitely, we are not talking about green washing.

Thinking and building theme park could be improved with ecological construction. Providing energy with solar panels above a parking, transforming kids energy on Energizer branded playgrounds to light a restaurant, imagining a Mc Donald Circus without animals and serving only vegetarians burgers, using the power of a water ride to generate electricity, transforming the energy for making cold by hot water for a Coca-Cola snow dome...

A lot of smart ideas could be explored: that will be the ADSLAND PARK® version 2020.


If you love your job, it's your duty to reinvent it if you want to keep it in the future

I'll be so thrilled to introduce you the next version of ADSLAND PARK® before the end of this year. In meantime, I wish this crisis gives you the opportunity to think and create more and more to improve our world.


Take care!

Fabien MANUEL

fabienmanuel.com


Some concept arts meanwhile waiting ADSLAND PARK®, version 2020. Orangina World and Mc Donald's Circus.


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