CREATIVE SESSION 3: MASTER PLANNING

Rethinking a Theme Park Through Master Planning

How can a leisure area be transformed while improving the visitor experience? Master planning offers a comprehensive approach that combines creativity, operational performance and ease of use.

The process begins with a detailed assessment of the site, its surroundings and visitor behaviour. This analysis identifies the location’s strengths, circulation issues, existing facilities worth preserving and opportunities for development.

The next step is to define a coherent programme covering attractions, restaurants, shops, shows, services, restrooms and relaxation areas. Each element addresses a specific need while contributing to the overall balance of the offer.

Zoning then organises these functions spatially. Teams examine the available space, connections, facility visibility and main visitor flows. The aim is to create more intuitive routes, improve access to services and distribute attendance more effectively.

Finally, plans, visual references and simulations turn these intentions into a clear, shared vision. More than a simple layout, master planning becomes a genuine decision-making tool. It establishes a common direction for the project and helps create a seamless, attractive and sustainable visitor experience.

Fabien Manuel

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